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Privacy Policy

Who is this privacy notice from?

This privacy notice s from dashel Helmets Limited. We must under Data protection law, provide you with a privacy notice.

What is this privacy notice about?

On May the 25th data protection law in the UK changed. The new rules have replaced the Data Protection Act 1998.

The new rules give people more control over how organisations use their data.

This notice explains how dashel Helmets Limited will use and protect the personal data we collect from you and store.

What we promise to do

dashel Helmets Limited promise to look after your information. We will not sell your data to anyone, and we will keep it secure and private. We also want to make sure you know how we use your data and allow you to be fully in control of your marketing preferences.

What information about you do we collect?

To process your order, we need to have your name, address, telephone number, helmet size, and card details.

we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.

We rely on the lawful basis of legitimate interests (to process your purchase) and consent (for marketing purposes) under GDPR to collect and store this data.


How long will we keep my data for?

If you have opted in to marketing by giving your consent, your name and contact details will be stored until you retract your consent, but not exceeding 5 years.

If you have made a purchase, your name, contact details, and purchase information will be kept for 3 years for customer services purposes.

How will we use the data you provide us with?

We will only use your information on the basis that it is necessary to process your purchase and provide customer service, or We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

Where we need to give your information to third parties it will only be for these purposes.

If we contact you it will only be for the above reasons, or because we have your consent to use your information for marketing purposes. You can change this consent easily at any time by contacting us.

If we must transfer your information outside of the EEA, we will only do so if a similar level of data protection law applies.

We only collect data that is necessary and only keep it for as long as we need.



How your data is stored

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.



If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read Shopify’s Terms of Service ( or Privacy Statement (

Age of consent

In order to make a purchase on this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.


Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.
_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).
_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
_secure_session_id, unique token, sessional
storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.



We may use the information we collect from you to offer you products and services that are relevant to you. This is what we call marketing.

dashel Helmets Limited will rely on consent in order to use your details for marketing purposes.

This means you will be asked if you wish to opt in or out of marketing. We may ask you to confirm or update your preferences periodically, or if there are changes to the law.

You can update this consent at any time by contacting: or mailing us at:
dashel, 3rd Floor, 86 - 90 Paul Street, London, GB EC2A 4NE

Third party services

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies, so you can understand the way your personal information will be handled by these providers.

In particular remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So, if you chose to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Under GDPR you have the following rights:


  1. The right to be informed
  2. The right of access
  3. The right to rectification
  4. The right to erasure
  5. The right to restrict processing
  6. The right to data portability
  7. The right to object
  8. Rights in relation to automated decision making and processing

For more information on your rights, or to make a complaint visit the Information commissioner’s Office (ICO) at Telephone: 0303 123 111 32



Changes to this policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


For any further information or requests in relation to this notice Contact:

Address: Privacy Compliance Officer, dashel Helmets Limited
4th Floor, 86 - 90 Paul Street London GB EC2A 4NE




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How to pick the right size +

Measuring and fitting

Measuring your head

Measure the widest part around your head – this is usually approx. 1cm above your ears. If you don’t have a flexible tape measure just use a piece of string or ribbon and find a ruler.

The 2 models of Dashel helmets come in different sizes.

Dashel Re-Cycle Helmet 
Small (S): 54-56cm
Medium (M): 57-59cm
Large (L): 60-62cm

Carbon Fibre Edition
Medium (M): 57cm - 58.5cm 
Large (L): 59cm - 61cm

How to Fit your Helmet

Place the helmet on your head, push it down ensuring it sits level 1-2 cm above your eyebrows and does not tilt too far backwards or forwards. The helmet should feel snug but not constricting. Depending which helmet you have purchased, use the comfort pads or adjuster dial to adapt it to your size

Tighten the chin strap, the 'Y' shape should fit just below your ears. The Fidlock clasp must sit under the chin and not on the jawbone.

Make sure the strap feels comfortable but secure. You should not be able to get more than one finger between your chin and the strap.

How to Achieve the Perfect fit

Depending on which helmet you have purchased, you will either have a pad system to achieve the perfect fit or an integrated dial fit system.

Re-Cycle & Team GB - adjust the dial on the rear of the helmet to achieve the perfect fit.

Carbon Fibre & Ocean Edition - Included with your purchase is a set of black 10mm wide pads. The silver pads already in your helmet are just 5mm thick. For a tailor made fit, mix and match according to whether your head is narrow, high or round.

The pads are just to make the helmet as comfortable as possible. They do
not contribute to the performance of your helmet in a crash, if you wish to
remove some completely then do so.

Remember a cycle helmet can only protect you it if fits properly. The helmet should feel snug but not constricting and sit level 1-2 cm above your eyebrows. Do not tilt it too far backwards or forwards. The Fidlock clasp
must sit under the chin and not on the jawbone. You should not be able to get more than one finger between your chin and the strap.