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The Village Bike: Anya Hindmarch x Dashel


Pop up shop at  11 Pont Street, London SW1X 9EH

We're super excited to unveil our collaboration helmets with British designer Anya Hindmarch, as part of their new concept store, The Village Bike. Located in London’s Belgravia, The Village Bike is open from now until – 5th February 2025 and spotlights a fun edit of cycling goods.

‘Hop on your bike! is our New Year’s message. So, I’m excited to introduce The Village Bike, our latest concept store to arrive at the Village Hall on Pont Street. A celebration of all things bikes and cycling, the space is designed to bring the joy of this mode of transport to everyone.’ - Anya Hindmarch

‘As a small, independent business, we’re thrilled to be working with the team at Anya Hindmarch to produce a range of stylish and sustainable helmets featuring A.H.’s signature motifs. Besides our shared goal to fight plastic pollution, it’s a fantastic opportunity to come together to promote cycling in London and beyond.’ - Catherine Bedford, Dashel

Manufactured at Dashel’s facility in Plymouth and safety-tested to the highest standards, the Anya Hindmarch x Dashel range features adult and kids options:

Above: The adult version comes in Black (side eyes), with a silver A.H logo and a vegan leather rear loop. RRP £99.


Above: The kids range comes in Red, Turquoise or Yellow (front eyes), with a silver A.H logo and a 'ghost net' rear loop made from discarded fishing nets.£55

The helmets are exclusively available in-store until 5th February 2025 (or while stock lasts!):

The Village Bike, 11 Pont Street,
London, SW1X 9EH 

Monday-Saturday 10am-6pm
Sunday 12pm-5pm

If you can't make it to the pop-up, get in touch with us (info@dashel.co.uk) and we'll see if we can make special arrangements to have one sent to you!